The challenge
When understanding the past is no longer enough
Descriptive reports explain what has happened, but do not always make it possible to identify unusual behaviour, anticipate demand or estimate how an outcome may change under different conditions.
- Deviations are discovered once they have already affected operations.
- Recurring patterns are not distinguished from one-off variations.
- Planning is based on averages without accounting for seasonality.
- Cases are prioritised without a consistent estimate of risk or impact.